In a market where sports tourism is rapidly evolving into a multibillion-dollar industry, one Florida-based project is aiming to raise the bar and allow others to hit home runs, score touchdowns and do backflips.
The Dynasty | Ocoee complex, a $1-billion development led by Jaime and Anne-Marie Douglas, cofounders of Montierre Development, is set to blend sports, hospitality and entertainment into a single, unified experience.
“We saw a need in the travel sports space—especially for families,” said Anne-Marie Douglas, president, Montierre Development. “The biggest vacancy in the market was convenience. Parents were spending weekends traveling across state lines just to attend games with no centralized place to stay or relax.”
Jaime Douglas, a former professional baseball player and CEO of the company, explained that the Dynasty concept arose from years of lived experience and professional insight. “Every great business idea comes from a pain point, a past profession and a passion,” he said. “This brings all three together.”
The couple, who also have five children and are familiar with the chaos of youth sports travel, sought to create a complex that would allow families to stay in one location for games, lodging, dining and entertainment—all without needing to leave the premises.
The Dynasty development in the Central Florida town of Ocoee will span more than 200 acres and include 43 acres of outdoor sports venues, a 150,000-sq.-ft. indoor facility, two hotels and an entertainment district. Sports offerings will range from football, soccer and baseball to cheerleading, field hockey and dance.
“We’re calling it a theme park for sports,” Jaime said. “But instead of just sports, it’s a vacation destination where people can stay, play, eat and relax all in one place.”
Anne-Marie added that accessibility and inclusivity were foundational principles, noting, “It’s for everyone—boys, girls, youth, adults. The fields and facilities are designed to be flexible to accommodate different sports throughout the year.”
While Montiere Development will own the hotels on site, the Douglases confirmed they are finalizing a partnership with a major hospitality brand.
“We want the experts in hotels to do what they’re experts in,” Anne-Marie said. “You can tell the moment you walk into a hotel if it’s going to be a good experience.”
Though details remain under wraps, Jaime hinted, “We’ve vetted several of the biggest names in the industry. We’re almost ready to announce, and it’s a top-tier partner.”
Two hotels are planned: a larger, resort-style “North Hotel” with a pool and active entertainment zone, and a smaller, suite-style hotel on the south side of the property.
“We understand that not every guest wants to be in the middle of a loud, energetic environment,” Anne-Marie noted. “We designed the complex with flexibility for different traveler types.”
The Dynasty complex also intends to resolve a common pain point for sports families: dining. “If you’ve ever tried to find a restaurant for a team of 16 people during a tournament weekend, you know how hard it is,” Jaime said. “Our restaurants are designed with large groups in mind.”
Anne-Marie said the complex will offer convenience-focused features like QR code ordering from the field, allowing parents to catch every minute of a game without missing meals.
The project is self-funded—at least for now. “We’ve had good wins through land deals and investing in our own businesses,” said Jaime. “We haven’t taken institutional investment yet, but we do plan to bring on partners soon.”
Their timeline is ambitious: construction has begun and permits are secured. The projected opening is Memorial Day weekend of 2027.
Though their focus remains on completing the Florida complex, the Douglases aren’t ruling out expansion. “We’re big dreamers,” Anne-Marie said. “This won’t be our last venture. But right now, all our energy is on getting Dynasty to stabilization and creating something truly special.”
At its core, Dynasty is about more than just games. “There’s a two-hour game, but 22 more hours in the day,” said Jaime. “That’s where hospitality steps in. ”
—Gregg Wallis
